Best Impressions

Whether you are an entrepreneur, a career changer or an ambitious professional, consider investing time, energy and resources into rejuvenating your marketing or job-seeking tools.

Efforts to raise the level of marketing materials and resumes - from a complete revamp to minor content or visual changes - yield rewards. Simply adding recent accomplishments to your brochure could open the door to a new client or bigger projects. A resume update, even if you are content with your current job, prepares you for a promotion or unexpected and exciting new opportunities.

Like Attracts Like

If you're an entrepreneur, you want to attract ideal clients - people who understand the importance of what you offer and who pay well for your services or products. If you're in the job market, you want to work for a company that offers top salaries, quality benefits, and a supportive work environment.

Highly sought-after clients and businesses can take their pick of who to work with, and they seek out professionals who share their high standards. They evaluate your attention to quality by reviewing your materials as well as their personal interactions with you. Your goal is to score on both counts and make sure there is no confusion about your abilities.

For example, an entrepreneur may leave everyone smiling after a sales meeting, yet her outdated collateral calls her ability to handle the work into question. A job seeker may have a stellar job interview, but a jumbled resume leads the selection committee to question his organizational skills and attention to detail.

In Your Absence

When a team makes a purchasing or hiring selection, you may not have the opportunity to meet everyone involved in the process. After you dazzle the decision-makers you meet one-on-one, be sure that your business collateral or resume will be just as impressive to the rest of the group later on.

Sometimes, a selection is not made right away, and your brochure or resume stays on file. Months later, the memory of your face-to-face meeting may have faded. The decision to contact you again may rest solely on the information and the impressions conveyed in the materials you provided earlier.

A Professional Boost

The best looking, right-on-target marketing materials have the same effect as wearing a beautifully tailored suit to an important meeting. You feel your confidence surge as you hand over a professional business card or a resume cleanly printed on heavy stock paper.

Higher confidence will radiate in everything you do from that point on. You will find it easier to describe your excellent skills, negotiate for a higher salary, or ask to increase the volume of products your client purchases. When you display confidence, you are more desirable to clients and employers, and they have greater faith in your abilities.

Big Bang

Professional marketing materials pay off significantly by creating opportunities and boosting job offers or sales, so they are well worth the extra effort. Take a look at your business collateral or resume and see what you can do to take things up a notch.

About Merideth Mehlberg and Fresh Perspective Coaching

Merideth Mehlberg, founder of Fresh Perspective Coaching, helps her clients move towards new direction and meaning in their work, their businesses and their lives. She encourages her clients to dream big, and then she provides the compassion, insight, structure and support they need to transform their vision into reality.

If you could use assistance in taking your career or business to the next level, contact Merideth at 510.864.0249 or mer@freshperspectivecoaching.com to schedule a complimentary consultation and sample coaching session.

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